TDK Corporation, a global technology pioneer headquartered in Tokyo, is pleased to announce a new partnership with Porsche Motorsport. Starting with the 2025/2026 season of the ABB FIA Formula E World Championship, TDK will become the Official Technology Partner of the current world champion Porsche Formula E Team and the Porsche Coanda eSports Racing Team.
This partnership is based on a shared belief in "performance through innovation." Porsche Motorsport aligns perfectly with TDK's brand motto, "In Everything, Better," reflecting TDK's mission to drive social change through advanced technology—working behind the scenes to make things smarter, faster, and more efficient. Both partners are driven by a passion for excellence.
Porsche Motorsport and TDK will jointly explore new possibilities in electric racing and eSports. Formula E provides an ideal testing ground for electric vehicle technology, while the Porsche 99X Electric race car represents the pinnacle of pure electric performance. TDK will contribute its world-class technical expertise to automotive applications, keeping Porsche Motorsport at the forefront of innovation.
Beyond the physical track, TDK will also support the Porsche Coanda esports team—an exciting new frontier where motorsport meets gaming—to advance performance in the rapidly evolving world of simulation and competitive esports.
Norbert Palanovics, Head of Corporate Communications at TDK Corporation, said: “‘In Everything, Better’ is more than just a slogan—it reflects our belief that technology should continuously improve life. Our technology is embedded in everything, quietly driving change from within, silently yet powerfully. Working with Porsche Motorsport, we see an opportunity to make exceptional performance a reality—on the racetrack, in esports, and in everyday life.”
Thomas Laudenbach, Vice President of Porsche Motorsport, added: “At Porsche Motorsport, innovation and performance are at the heart of everything we do. TDK’s technology plays a key role in electrification and mobility, and collaborating with TDK further strengthens our commitment to pushing boundaries and inspiring the next generation.”
This partnership also embodies TDK Transformation, the company's long-term vision to accelerate societal progress. By partnering with Porsche Motorsport, TDK continues its mission to apply technology where it matters most, empowering society to move forward.
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